It is the one and only platform that brings together art toy designers, brands, and collectors, bridging the gap between digital and physical collectibles in the designer toys industry.
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Home page
User engagement on the ArToys website is fostered through daily gifts, weekly rewards, and exclusive offers from the art club. These strategies not only encourage users to return to the site regularly but also foster a sense of community among collectors, enhancing their engagement and interest in collecting designer toys.
Explore
Users can discover toys through artists, groups, and a straightforward search with filters. This design approach enables a tailored exploration experience, allowing collectors to efficiently navigate and find toys that align with their interests.
Toy page
It features a large, central image of the toy, with important details such as the toy's name, designer, rarity level, and price. Below the image, users can find tabs with additional information, a set description, and a shop section where they can purchase the toy or view sellers. The rarity scale is visually represented, aiding in understanding the toy's collectible value. There's also a history section that tracks ownership and price changes. This page is designed to provide all the necessary details for users interested in collecting this item.
Personal page
The personal page within the ArToys app is customized according to the type of user: regular user, collector, or artist. Each category has its unique functionalities, buttons, and toys displayed. The design varies to cater to the specific needs and actions relevant to each user type, such as collecting, selling, or showcasing their artwork. This segmentation allows for a personalized experience, ensuring that the interface aligns with the user's intentions and activities within the app.
Buy Gold and Rubies
We offer a dual incentive: users can purchase in-game currency packs and receive unique collectible toys as a bonus. The design effectively communicates this dual benefit by displaying the currency packs with their price points and highlighting the bonus toys that come with each pack. This creates a value proposition that encourages users to engage with the purchase options while reinforcing the collectible aspect of the platform.
Subscription
At the heart of the subscription page is a user interface that clearly presents subscription options and their respective benefits, such as special account features and the ability to transact without ads. The design emphasises ease of use, with a straightforward payment system and visual cues to guide user choices, while maintaining the app's cohesive aesthetic. We've also integrated social elements to encourage community engagement, ensuring that the design is not only functional but also encourages user interaction and community building.
Gift the toy
The feature showcased on the ArToys app allows users to send a toy as a gift to a friend post-purchase. The user interface displays the selected toy prominently with a "Gift the toy" prompt. The user can choose a recipient from their friend list, add a personalized message, and send the gift, with an option to remain anonymous if desired. This adds a social and personal touch to the experience, encouraging sharing and interaction within the community.
Wireframe
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Wireframe
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Color
Name
Opacity
HEX
RGB
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*
*
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*
*
*
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White
100%
F7F9FA
247|249|250
White
100%
F7F9FA
247|249|250
White
75%
F7F9FA
247|249|250
White
55%
F7F9FA
247|249|250
White
35%
F7F9FA
247|249|250
White
10%
F7F9FA
247|249|250
Black
100%
292B2F
41|43|47
Black
75%
292B2F
41|43|47
Black
20%
292B2F
41|43|47
Color
Name
Opacity
HEX
RGB
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*
*
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*
*
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Background
100%
161E46|2F0E59
-
Ruby
100%
F7F9FA
69|221|185
Ruby|Hover
100%
27B392
39|179|146
Blue
100%
3173DE
49|115|222
Blue|Hover
100%
2262C9
34|98|201
Gold
100%
F4C800
244|200|0
Gold|Hover
100%
F5B401
245|180|0
Error
100%
EF3E36
239|62|54
Pop Up
100%
1C142C
28|20|44
Typography
2
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Regular
Medium
Bold
Avenir Next
Aa
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Aa
Super
Druk Text Wide
Icons
105
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Buttons
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Cards | mobile
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Cards | desktop
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Components
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Joint work
Owner: Sergey Faraday Project manager: Nadya UtimishevaDesigner: Dima Sokol, Aleksei Bozhenko, Anna Zhukova